Works

Design System

A comprehensive design system for Pure1, unifying the look, feel, and behavior of its user interface. This enhanced usability, ensured scalability for future digital experiences, and streamlined the development process for new features and products.

Endorsements

During my time at Pure, product simplicity and ease of use were our most important competitive differentiators. Daniel has worked as a UX designer on my team for several years. Working very closely with our most senior product architects, he has a great ability to understand complex systems and translate them into user interfaces that are simple and intuitive. His calm demeanor and highly collaborative style made working with him a joy. He was viewed as a strong leader on the team and would be a highly valued asset on any team building complex products that never require a user guide.

Dan Decasper

VP of Engineering and Site Lead, Warsaw at Google

© 2024 Daniel Hailemariam. All rights reserved.