Outcomes
These outcomes from user testing sessions indicated that the redesign effectively addressed the identified pain points and had strong potential to improve user engagement and conversion rates upon implementation.
Enhanced User Engagement:
Users spent more time on the page, exploring products and features, due to the streamlined comparison and accessible information.
The average session duration increased, indicating a more engaging shopping experience.
Improved Conversion Rates:
Simplifying the purchasing process and prominently displaying CTAs led to a notable increase in conversions.
Users were able to make informed decisions more quickly, reducing drop-offs and cart abandonment.
Increased Accessory Upsells:
Strategic placement of accessories after the primary purchase flow led to an uptick in accessory sales without disrupting the main purchase.
Customers appreciated relevant suggestions that complemented their chosen devices.
Positive User Feedback:
Customers praised the ease of comparing products and the intuitive navigation.
The mobile-optimized design received favorable reviews for its responsiveness and user-friendliness.
Streamlined Content Discovery:
The optimized content hierarchy and unified navigation reduced friction, allowing users to find desired information with minimal effort.
Essential product details being readily accessible minimized the need for excessive scrolling.