Designing experiences that feel like second nature. With over a decade of creating intuitive, user-first products, I bring clarity to the complex across industries.

Company
purestorage
Role
Design lead, research, prototype, user-testing
Pure1 Design System
A comprehensive design system for Pure1 to address critical challenges, like complex and redundant information architecture, inconsistent user interfaces due to the absence of a centralized design system, and a mobile app. By unifying design practices with a focus on user-centricity, functionality, and scalability, we transformed Pure1 from complexity to clarity—enhancing usability, ensuring consistency, and establishing a scalable foundation for future growth.
Project Detail
Disclaimer: All sensitive and proprietary information has been removed or blurred in the designs presented. The content displayed is solely for illustrative purposes and reflects my personal contributions to the projects while employed at Purestorage. This disclaimer applies to all Purestorage-related projects showcased on this portfolio.
Company
purestorage
Role
Design lead, research, prototype, user-testing
Full Stack Infrastructure
An ambitious initiative to create an on-premises Infrastructure-as-a-Service (IaaS) solution that offered cloud-like infrastructure abstractions, radical ease of use, tight hardware integration, and AI-powered operations and support through Pure1. The goal was to address the growing complexity of IT infrastructure, which was outpacing staff growth—a challenge not fully resolved by traditional automation, cloud solutions, Hyper-Converged Infrastructure (HCI), or Converged Infrastructure (CI) systems.
Project Detail
Company
purestorage
Role
Design lead, research, prototype, user-testing
Workload Planner & Recommendation
Customers faced significant challenges in managing their storage environments efficiently, often leading to resource constraints, suboptimal performance, and potential downtime. Recognizing the need for a solution that could simplify complex workload planning and provide intelligent recommendations, I embarked on creating a tool that would revolutionize how storage administrators plan and optimize their workloads.
Project Detail
Company
purestorage
Role
Design lead, research, prototype, user-testing
Subscription - Storage-as-a-Service
Transform the Storage-as-a-Service (STaaS) renewal process from a manual, resource-intensive procedure into a streamlined, digital experience within Pure1.
Project Detail
Company
Amazon
Role
Design, research, prototype, and user-testing
Amazon Fire Phone Product Launch and Detail Pages
As part of the design team at Amazon, I led the creation of the product detail and launch pages for the Amazon Fire Phone. The goal was to develop a compelling and informative online experience that highlighted the Fire Phone's unique features and innovations, driving consumer interest and encouraging purchase. This project required a strategic approach to present complex technological advancements in an accessible and engaging manner, ensuring users could easily understand and appreciate the phone's distinctive offerings.
Project Detail
Company
Amazon
Role
Design and prototype
Amazon Echo 1st Generation Product Launch and Detail Page
I led the creation of the product launch and detail pages for the Amazon Echo—a groundbreaking voice-activated smart speaker set to transform how users interact with their homes. The goal was to design a compelling and informative online experience that effectively communicated the Echo's innovative features and benefits to a broad audience. By showcasing its potential to revolutionize the smart home experience, we aimed to generate excitement, drive consumer interest, and encourage purchases.
Project Detail
Company
Amazon
Role
Design, research, and prototype
Amazon Kiosk Redesign
I led the redesign of the customer experience (CX) for the Amazon KAR (Kindle Automated Retail) program. The objective was to enhance kiosk usability to streamline product purchases and improve user satisfaction. By creating a unique and Amazon-centric shopping flow, we aimed to significantly boost conversion rates and reduce dependencies on external development platforms.
Project Detail
Company
Amazon
Role
Design and prototype
Amazon Devices Product Page Redesign
I spearheaded the redesign of the Amazon Devices product page with the objective of enhancing the mobile user experience, streamlining purchasing decisions, and simplifying product comparison. The project focused on creating a cohesive and intuitive interface that allows users to easily compare features and prices across Amazon's diverse product line, including Echo speakers, Fire tablets, and Kindle e-readers. By optimizing the mobile experience and strategically positioning accessories for upsell, we aimed to increase conversions, enhance customer satisfaction, and drive additional revenue through accessory sales.
Project Detail

Endorsements

During my time at Pure, product simplicity and ease of use were our most important competitive differentiators. Daniel has worked as a UX designer on my team for several years. Working very closely with our most senior product architects, he has a great ability to understand complex systems and translate them into user interfaces that are simple and intuitive. His calm demeanor and highly collaborative style made working with him a joy. He was viewed as a strong leader on the team and would be a highly valued asset on any team building complex products that never require a user guide.

Dan Decasper

VP of Engineering and Site Lead, Warsaw at Google

I worked with Daniel at Pure Storage building out the Storage as a Service product line. Suffice to say that this unit was credited with generating a big jump in the company's share price as we moved revenue from one time to recurring. Stock moved from $10-$15 range to over $60 in 18 months. Couldn't happen without the great UX work Daniel and his team did.

Charles Gadalla

CEO, VeriFiction.com leading the way in DeepFake video detection

Daniel is a unique talent. He is the single best UX designer I have worked with in my career. He is not a "pleaser" , he attempts to really understand the perspective of the user instead of just placating a product manager or engineer. He would intelligently push back and I really thought I had a partner in trying to understand how a user would engage with our products.

Terence Noonan

VP - Technology

Daniel is one of the best UX designers I've worked with in the industry. He is quick to pick up context, needs minimal guidance, and independently creates narratives and asks the right questions to make products better. He is a creative and receptive thought partner and I actively looked forward to our product sessions knowing that it would be a pleasure to create shared context with him, and that his proposals would always be one better than what I would imagine.

Farhan Abrol

Product Leader | Responsible Tech | ex-Meta, PSTG

Daniel is extremely easy to work with and always delivers high-quality work on time. I've been consistently impressed with his ability to understand user needs and create designs that meet their expectations. If you're looking for a UX designer who is reliable, talented, and a pleasure to work with, Daniel is your guy.

Jianqiang (Jim) Ou

Senior Software Engineer at Meta

I had the opportunity to collaborate with Daniel on a bare-metal cloud incubation project where he was responsible for designing the UX frameworks for managing compute, network, and storage in a cloud-like environment on-premises. Daniel's exceptional attention to detail and expertise in translating product requirements into a seamless UX made a significant contribution to the project. Despite having no prior experience in infrastructure, Daniel's unique approach and creativity resulted in a refreshing and outstanding user experience. One incident i always remember is that during alpha testing with a user i realized that Daniel had made efforts to enhance color accessibility for color-blind users, showing his commitment and inclusivity creating user-centered designs.

Hemanth Kommuru

Product Management at Lightbits Labs

Working with Daniel was first and foremost a pleasurable experience, he knows what he is talking about it and I immediately put some trust in his design acumen. We had to work on several high-profile projects that would be seen by millions of customers, under tight-deadlines, and lots of stakeholders to garner support. Daniel was very effective in taking charge of crafting a UX design with little guidance, and quickly gained approval for his direction. I appreciated his backbone when folks wanted changes, and I trusted his judgement on what to fight to keep and what was acceptable to change. In addition to his successful tactics in building trust, he delivered some of the best designs I have seen at Amazon. They challenged some of the norms, but kept an appreciation for Amazon aesthetics in a balanced way. I would wholeheartedly recommend Daniel for any company looking to add a UX designer to their team who can creatively and effectively make the right design decisions.

Cav Caviness

AIML Head of Product, Siri 3P

Daniel is a talented designer who I had the pleasure to work with at Hulu. His keen understanding of user needs and versatile skill set in creating design solutions helps our team to deliver a captivating experience to satisfy our users while achieving business goals. Daniel was instrumental in our app redesign project. He provided great support in all facets of the design needs, from conducting user testings, gathering quantitive data by closely collaborating with our data analytics team, to materializing design solutions through visual, interaction ideation and prototyping. He is a great communicator and a true team player. Any company would be so lucky to have Daniel on their team!

Linda Sum

10ft UX Design at Samsung

Daniel has helped to bring our web and mobile application concept to reality. He is a mastermind when it comes to creativity and innovation. He always strives for something big and pushes to the great experience customers could have. He is good at aligning the business and customer needs. He is very accountable, trustworthy, humble, and a man of his words. He is very driven, persistent, and curious. Daniel is a joy to work with and he is a great asset any company could have.

Patrick Yung

Healthcare Private Equity Investor, Board Member & Operating Executive (Growth in Shareholder Value Expert)

I had to pleasure of managing a team that Daniel led, he is genuinely a great person and is a man of his word! Dan's a fantastic swiss-army knife designer - He is a strong in his creative problem solving, User Empathy and information system design as he is a visual mastercraftsman. Daniel has the mind to handle multiple lines of products, focusing on creative efficiencies in standards, widget libraries and redline tools - along with innovative and disruptive creative concepts! I hope I was able to share a little of my techniques with him, and can't wait to see where he goes in his career - a true pleasure to work with.

Chris Anthony

Principal UX Consultant

Daniel is one of a kind. Very talented designer, who always wants to push the boundaries a little further. I worked with him for about a year, and every other morning, he would come by and show me those new amazing websites he found, and he get inspired from. As a developer, I found Daniel very easy to work with. He always have something new to show up. And his design always look so pretty. If it's not enough that he's an amazing designer, to add to his mocks, he sometimes prototype them, to show the interactivity, on some complex cases. Very smart guy, I highly recommend him.

Jean-François Desgagné

Sr. Front End Engineer at Amazon

I had the pleasure of managing Daniel at Efinancial. He's a sharp and skilled UX designer, very passionate with what's he's working on, able to blend technical and business needs, and a joy to work with. Daniel will be a great member addition to any team.

Gunawan Herri

C-Suite exec building high-performing global teams | Data and Technology Leader

I had the pleasure of working Daniel @ Efinancial and he is a talented creative leader! He was responsible for shaping the customer and brand experience on several product launches @ Efinancial. After launch he was essential in extending and evolving those products and brands to new levels of success. His skills include a deep understanding of brand management as it relates to Design, art direction, and optimizing the user experience. He is an exceptional team player and shared many of his valuable insights with us here @ Efinancial. I consider myself fortunate to have worked with him and also to get to know him on a personal level.

Pete Kalasountas

Vice President of Growth / Insurance

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