Staples
Design lead, research, prototype, and user-testing
Product Detail, Daily Deal, and Pen Finder Page Enhancements
A redesign of key web pages, including the Product Detail, Daily Deal, and Pen/Pencil Finder pages. The comprehensive project aimed to enhance the user experience, streamline product discovery, and optimize the online purchase journey for Staples' customers. By refining the information architecture, improving the presentation of critical product information, and introducing advanced search filters, we significantly improved the overall shopping experience, increased user engagement, and boosted conversion rates.
Project Detail